Alex is the VP of Sales and for 24 years has worked closely with customers in the SoCal area by tailoring and providing equipment that fulfills their needs.  Alex’s passion for play is not only reflected in his life-long customers, but in his love for the people of DBA.  Consistently working from within to improve and implement the best practices for our customers.  In his free time, Alex loves spending time with his wife and kids, cooking, and music.